Training Syllabus SEO Part 1

SEO Training Syllabus Covered

Search Engine Basics

  • What Is a Search Engine?
  • What is Crawlers, spiders, and robots
  • Classifications of Search Engines
  • Targeted search engines

Website Development

  • Before You Build Your Site know your target website
  • Decide Page elements
  • Understanding Web-Site Optimization
  • Does hosting matter?
  • Domain-naming tips
  • Powerful titles
  • Creating great and Unique content
  • Fussy frames
  • Cranky cookies
  • Design Concerns
  • Duplicate content
  • Hidden pages
  • Dealing with updates and site changes
  • Understanding Keyword Placement
  • Alt and Other Tags and Attributes
  • Meta description tags
  • Anchor text
  • Header tag content
  • Body text
  • URLS and File Names


  • Importance of Keywords
  • Picking the Right Keywords
  • What’s the Right Keyword Density?
  • More About Keyword Optimization


  • Use of Pay-per-Click.
  • How Pay-per-Click Works.
  • How Pay-per-Clicks affect your website.

Training Syllabus SEO Part 2

External Tools and Services

  • Google Ad Words
  • Campaign management
  • Google Analytics
  • Yahoo! Search Marketing
  • Microsoft ad Center
  • Reports
  • Social Media

Tagging Your Web Site

  • What’s Site Tagging?
  • How Does Site Tagging Work?
  • Additional HTML Tags
  • No-follow
  • No-frames
  • Using Redirect Pages

Role of Links and Linking

  • How Links Affect SEO
  • How Links and Linking Work
  • Snagging inbound links
  • Creating outbound links
  • Advantage of cross-linking

Robots, Spiders, and Crawlers

  • What Are Robots, Spiders, and Crawlers?
  • What’s the Robot Exclusion Standard?
  • Robots Meta Tag
  • Inclusion with XML Site Mapping
  • Creating your own XML site map
  • Submitting your site map


  • Optimization for Google
  • Understanding Google Page Rank
  • Calculate Page Rank of each page
  • Algorithm of Page Rank
  • Optimization for MSN
  • Optimization for Yahoo!
  • The Yahoo! Search Crawlers

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